Business Cards…Are We Still Doing This?

You might think that with today’s growth in social network marketing business cards are no longer necessary. Wrong! Even though it seems like businesses today are going online, a business card can still make an enormous impact on your company.

There is no such thing as the “perfect” business card, but there are certainly cards that work and those that don’t. So how can you create a card that works? Here are some tips on how to create the “perfect” card.

1. Information: First off, you need to decide what information is most relevant and pertinent for your company and the image you want to portray. You can have a catchy slogan, or just include your company name, address and phone number. Keep in mind, you can always put a catchy slogan, attention grabbed, or logo on one side and on the other side all your information.
2. Paper: The details count when it comes to business cards. The paper is the foundation of the entire card and you should aim for a crinkle-resistant and durable card stock. You can also play with the texture of the card; you can opt for a coated, shiny paper with high gloss or for a wooden texture on the card. If you are willing to spend a bit more, a thin, matte lamination can protect the card and prevent the ink from smudging.
3. Design: The design is probably the hardest part of a business card because there are so many possibilities. Get as creative as you want, you can make square cards or circle business cards, or whatever you can imagine. Try different fonts and colors to make sure that your business card stands out from the others. You can also emboss or raise the print of the company name.

Make sure your information doesn’t look cluttered, striking business cards usually have ample space between information. A visually overwhelming card will distract the person looking at it (your potential client) from the important information.

1. Purpose: The whole point of your card is to provide a tangible representation and reminder of your business. If another person remembers your name and the name of your company in a way that will encourage them to do business with you, the card has done its job.
2. Budget: Not everybody has the budget to hire a professional graphic designer to get the job done, nor is it always necessary. It all depends on your business, job description, your clients and all of the other factors we have talked about. You can always find templates that will help you if your budget it small.