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FlashPoint Results
Flashpoint-Results gives you the right mix of simplicity and power. Create impact with easy-to-use design tools
and templates. Save time with automated list management. It’s all web based - just log in to get measurable
results.
| Easy To Create |
| Online Editor |
Create graphic-rich HTML newsletters with links, images, multiple fonts, colors, tables,
bullets and backgrounds. No technical expertise needed. |
| Copy and Paste HTML |
If you use DreamWeaver, WebExpress or another HTML design program, simply copy your HTML
code into the Flashpoint-Results editor. |
| Ready-to-Go Templates |
Base your design on a range of cool templates including announcements, product releases, press
releases, newsletters in different formats, invitations and holiday season cards. Our templates can be quickly
modified to incorporate your content. Otherwise, design your own or ask us to customize a design for you. |
| Image Hosting and Management |
Using your unique personal account, upload your images to our server, saving on bandwidth and
ensuring consistency of delivery. It also provides you with a centralized repository for your image files. |
| Test Message |
Send yourself a quick test message of your Flashpoint-Results newsletter to verify that it is
correctly formatted and the way you want it to look. |
| HTML or text-only |
Create a text-only version of your newsletter so that your customers receive the right format.
There are still some email clients that cannot read HTML emails. Flashpoint-Results is reverse MIME compliant and will
automatically determine whether or not the email client can read HTML. If it cannot, our system will ensure they see
the text version of the email, as long as you have selected this option in the Manage Newsletters design section. |
| Target Audiences |
Create and manage specific mailing lists. Segment your audience into different interest
groups. |
| Forward to a Friend |
The footer of each email enables the recipient to easily forward the email to a friend. |
| Personalized Content |
Send personalized newsletters to your subscribers by creating sets of data associated with
each email address. |
| COMPREHENSIVE LIST MANAGEMENT |
| Design a Subscription form |
Grow your mailing list through a link on your website to a personalized ‘subscribe’ form. You
choose what information from your users you wish to collect by setting up the subscribe form. This includes
selecting or creating the fields your users must fill in and making the form conform to your website’s ‘look
and feel’. |
| Flexible list maintenance |
Easily import a mailing list into your Flashpoint-Results account. Add, modify or delete
e-mail addresses in mailing lists using different methods, such as copy & paste, import a text or CSV file, or do
it one by one. You can transfer addresses between lists, edit the status of email addresses and export lists by
different categories, such as All Subscriptions, New Subscriptions or All in Mailing List. |
| No more ‘mail delivery failed’ |
Automated delivery and management of bounces and unsubscribes. Our system continually validates
every email address in your list. When you send out a mailer, the system automatically allocates a code to each email,
such as HB (hard bounce), OK (Okay - exists), S (subscribed) and U (unsubscribed). |
| To click unsubscribe |
Users can easily unsubscribe from your emails. Flashpoint-Results complies strictly to the
CAN-SPAM legislation of the United States. We do not tolerate users who try to use Flashpoint-Results as SPAM software.
Our system is mostly used by users who build up lists through our voluntary subscribe/ unsubscribe mechanism. |
| Collect Subscriber Information |
You decide what details and demographic information to collect from your subscribers. They
choose which of your lists they want to join. |
| Import & Export addresses |
Easily import and export e-mail addresses from Microsoft Excel spreadsheets or text files (plain
or delimited) into specific mailing lists. |
| Capture subscriber demographics |
Datasets can be associated with each email address. You can collect data through your
subscription form. We provide a default dataset that is easy to set up, with fields such as first name, last name,
email address, occupation, gender, country and more. |
| Scheduled delivery |
Send your email immediately or schedule to send it up to 1 month later. Schedule a specific
time of day for delivery. |
| REPORTING & STATISTICS |
| Open and click Rates |
See how many people (total numbers and percentage of the mailing list) opened your email (and the
time and date they did so). Maybe more importantly, see who didn’t open the mail! Track how many people and who
clicked on which links in the email, as well as how many (and who) forwarded it. |
Track Subscribes
/Unsubscribes |
Watch your list grow. View addresses of recipients who subscribe or unsubscribe to or from each
mailing list and the exact time and date they did so. |
| Trends over time |
Track and extract the email addresses of people who have subscribed or unsubscribed over a period
(days, months, years); or who have consistently opened or have not opened emails over a period. Extract people who have
forwarded over a period; or have clicked links over a period; or addresses that have 'hard bounced' (returned to
sender) over a period. |
| invalid addresses |
View total bounced and invalid addresses per mailing list. You have the option to purge these
and/or export them as a separate list. |
| Save the lists |
Extract email addresses from the above categories and export them as lists. In other words,
we give you the ability to target groups of people based on their click behavior. |
| Credit usage |
View total e-mails sent and credit information of the number of e-mails still available on your
account. |
| Basic summary |
This section tells you the payment plan you’re on, when your account renews and how many
send credits you have left. It also tallies the total email addresses, total unsubscribes, total mailing lists and
total hard bounces that exist in your account. |
| Detailed summary |
See a summary of stats from your last three sends. See how many clicks you got, what was the
most popular link, the least popular link, the percentage of that mailing list who opened the mail and how many people
unsubscribed. You can also see a list of the last subscribed and the last unsubscribed addresses. |
| SECURE AND EASY TO USE |
| Web-based solution |
Edit your newsletter, upload images, maintain your e-mail address lists and send your campaigns
from any PC with a web browser. |
| Two Interfaces: Basic and Enhanced |
Choose the five-step Basic Mode, or access all available functions by choosing Enhanced Mode. |
| Online help |
Built-in context sensitive help through. Straight forward explanations for every function. |
| SYSTEM REQUIREMENTS |
| Windows or Mac |
Flashpoint-Results runs on any version of Windows with Microsoft Internet Explorer 5 or
later. Flashpoint-Results runs on Mac OS X or Windows with the latest versions of Netscape or Mozilla Firefox. |
FREE TRIAL
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