Search Engine Optimization SEO

Search Engine Optimization Experts

LOJO Web will be offering a basic search engine optimization (SEO) package that provides a cost effective alternative to the expensive solution offered by specialist companies. Typically, and SEO company will charge between $1500 and $5000 to produce a lengthy search engine optimization evaluation report. The report itself in no way improves your situation; it simply provides a detailed and often technical implementation strategy for improving your native ranking.

To take full advantage of this information, you will be required to:

• Spend hours of time optimizing existing page content and meta-tags for the website.
• Produce additional pages of website content tailored to specific keywords - this requires copywriting experience as well as search engine optimization experience.
• Source incoming links from external websites - this is by far the most difficult and expensive component of the optimization process. Ideally you need acquire links from websites, within you industry that have a high Google page rank (websites that are considered popular or worthwhile by Google). Unless you are prepared to spend $30 - $1000 per link per month, you will need to engage in the tedious process of exchanging links with other website. This is a frustrating process with no real benefit, as the exchanging process between two website dilutes the value of the link.

On top of the initial engagement fee, Search Engine optimization companies will charge you a monthly retainer, ranging between $500 - 10,000+ for their services.

In summary, unless you are seriously committed to your optimization campaign and prepared to invest a significant amount in a monthly retainer, you are unlikely to experience significant improvements to website traffic or client conversion.

LOJO Web’s Search Engine Optimization Solution...

Our philosophy of improving your results involves a systematic process of targeting the four key factors that influence your website’s search engine ranking. Each of these factors can be considered individual multipliers in an equation to determine the ultimate ranking of your website. A comprehensive Search Engine optimization campaign involves examining each factor and implementing an ongoing strategy for improving the multipliers. Success relies on understanding how continually improve each of these factors.

We aim to simplify the search engine optimization process with an effective strategy that tackles each element of the equation.

SEO Factor 1: Search Engine Friendly Design

Step 1: Ensure your website can be found and indexed by the major search engines. Google and other search engine bots that access your website will try to review and index all of your pages in an effort to determine what your content is about. If your website is not built by an experienced web design company with a comprehensive understanding of search engine optimization principles, you run the risk designing a website that cannot be effectively indexed by search engines. LOJO Web’s content management has been developed and refined. As a result of our ongoing work, we have successfully produced a platform that allows us to deliver websites which are easily optimized: URL page renaming, automatic sitemap creation, friendly URLs, flexible style options, easy and Meta tag customization.

SEO Factor 2: Relevant Website Content

As part of our Search Engine Optimization strategy, our copywriters will prepare a series of professionally written pages geared specifically to your industry. By incorporating your keywords into compelling content, we will aim to provide your visitors with access to valuable online content as well create optimized website pages for an improved search engine ranking. In most instances people use very specific names and phrases when conducting an online search - we research your industry and tailor a realistic strategy to achieve your goals.

SEO Factor 3: Optimized Content

To capitalize on your website content, it is important that all of the pages displayed on the website are correctly optimized for the major search engine. The process of optimizing content involves structuring the code of each page to ensure they can be effectively indexed by the search engine spiders. All of the pages produced or reviewed by LOJO Web will be appropriately optimized to improve the overall ranking of your website.

SEO Factor 4: Building External Links

We strongly believe that external links are the single most important factor influencing your website’s search engine positioning. Link Building is the process of getting other websites to link to your website.

Nowadays, search engines place more emphasis on external links in calculating a website’s search engine ranking. The ultimate aim is to generate as many links to your website as possible. Ideally these links should be from websites in a similar industry with a high Google page rank.

Link building is a laborious process which takes time and effort - this is why the majority of websites rank poorly in the search engine rankings. As part of the LOJO Web packages we include a direct link from our website to your website.